NZ's First Real-Time Twitter Billboard
Posted on 28/07/2011 by Signopsys
When Aim Proximity and Colenso BBDO came up with the idea to have NZ's first real-time Twitter billboard for the New Zealand Yellow Pages "Yellow Chocolate" campaign, they turned to Signopsys to make the idea a reality.
Signopsys created a LED display segment and integrated it into a fixed billboard with a real-time twitter feed that allowed Josh to tweet his progress throughout his quest to discover the 'taste of yellow'.
The campaign went on to win Gold Titanium/Integrated Lion as well as a Gold Media Lion and a Bronze Cyber Lion at the Cannes Lions International Advertising Festival
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